Purpose of the Qualification

This qualification equips learners with the technical and creative skills required to enhance the visual appeal of a retail outlet. Effective visual merchandising plays a key role in shaping a store’s image, attracting customers, and influencing purchasing behaviour.

Learners are trained to plan, design, and implement merchandise displays that capture the interest of the target market and support increased sales. The programme focuses on both the artistic and practical aspects of display creation, ensuring learners can present products in a way that is visually engaging, brand-aligned, and commercially effective.

Industry-Recognised Alternative Titles

• Merchandiser
• Window Dresser
• Display Specialist

Entry Requirements

Learners must meet the following minimum criteria:

• NQF Level 2 (Grade 10) with Mathematical Literacy and Communication